Just finished reading the “Purple Cow” by Seth Godin. The book was recommended to me by my good friend and fellow mediator, Rita Pollak. I read it primarily to determine whether I should be doing anything else to make our mediation practice better known. Godin’s concept is transform your business by being remarkable. At the end of the book he gives some slogans which summarize his approach. They include, “Don’t Be Boring”, “Safe is Risky”, “Design New Rules”, and “Very Good is Bad”. The book made me evaluate what I am doing and think outside the box. It made me want to try to experiment with group divorce mediation. As is often the case, it also made me think if the concept also applied to marriage and divorce. When I am mediating I always encourage my clients to be creative, think outside the box, and not to see things as black and white but at least shade of gray if not the colors of the rainbow. I also encourage my clients to be generous and to look for the peace dividend. I can now also tell my clients to also try being remarkable. As always, you can post any comment about this blog or Divorce Mediation, or just Mediation by following the directions at the right in the green column or at the bottom of this website. Learn more about mediation at http://www.center-divorce-mediation.com WM (218) 5/7/11